Buyers vs Sellers
Declan Kennedy
| 12-02-2026

· News team
Hello Lykkers! Ever noticed how some stock prices jump quickly while others barely move? What if I told you that a lot of this comes down to a simple principle we learned in school: supply and demand? Yep, the same rule that affects the price of apples at the grocery store also drives the stock market.
Understanding this relationship is key if you want to make smarter investment decisions and avoid getting caught off guard by market swings. Let’s break it down.
What Supply and Demand Mean in Stocks
At its core, supply and demand is about balance. Supply is how many shares are available for sale, and demand is how many investors want to buy those shares. When more people want a stock than there are shares available, demand exceeds supply and the price tends to rise. Conversely, if more people want to sell than buy, supply exceeds demand and the price tends to fall.
It’s simple in theory—but in practice, this dynamic is influenced by many forces, including investor sentiment, company performance, and broader economic conditions.
Factors That Affect Demand
Demand for a stock can rise for several reasons. Positive earnings reports can make investors more eager to buy. News and trends—like new products, stronger competition, or favorable headlines—can also attract buyers. And sometimes it’s psychological: investors fear missing out on growth, so demand climbs quickly. Even rumors or social media hype can increase buying interest, which is why some price movements can look irrational at first glance.
Factors That Affect Supply
Supply isn’t only about the total number of shares a company has issued. It can change based on how shareholders behave. If insiders buy shares, fewer shares may be available for trading; if they sell large amounts, more shares can hit the market. Long-term holders can reduce the shares available day-to-day, while frequent sellers can increase supply. Stock buybacks can also reduce supply, which often supports prices when demand holds steady.
Expert Insight
Aswath Damodaran, a finance professor, states, “Price is driven by demand and supply; driven by mood and momentum.” This highlights why it’s important to look at both a company’s underlying value and the market’s buyer-seller dynamics when analyzing stocks.
How Investors Can Use This Knowledge
Understanding supply and demand helps you make smarter moves. Watch trading volume: rising prices paired with strong volume often suggest stronger demand. Pay attention to sudden drops or spikes, since they can signal shifts in the supply-demand balance. Stay informed about company announcements and major market developments, because both can change investor behavior quickly. And avoid hype traps: popularity alone doesn’t guarantee a good long-term investment.
Final Takeaway
Lykkers, the stock market isn’t magic—it’s supply and demand in action. Every trade and every price movement reflects the balance between buyers and sellers. When you understand that balance, you’ll have a clearer view of why prices move and how to make more informed investing decisions.
So next time you see a stock soar or slide, think about who’s buying, who’s selling, and how supply and demand are shaping the action behind the scenes.